Below is an excerpt of an article I wrote for Youth Specialties. Click the link at the bottom to read the entire piece.

What’s in a name? Does your ministry or program need a catchy name? How do you pick a name that lasts? How do you pick one that will actually get used? How do you differentiate your 180 Youth Group from the dozens of other 180 Youth Groups out there? More importantly, do you even need a name?

This leads me to ask once again what’s in a name? In William Shakespeare’s famous play, Juliet asks that question of Romeo: “What’s in a name? That which we call a rose by any other name would smell as sweet.” Perhaps we should ponder that same question and a few more as we consider how to name our ministries and programs. 

Here are six questions you should ask when it comes to naming…


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